14inch OLED screen by Samsung

 

Samsung Display, a subsidiary of The Samsung Group, has announced that it'll begin production of its new 14-inch OLED screen that runs at 90Hz, for laptops, this spring. In their announcement on their blog page, CEO Choi Choo-sun claimed that the screens are going to be fully production starting March 21, of this year.

Smartphone users have grown used to 120Hz displays, with them they get very fast refresh rates. And because of that, many laptop and desktop users have begun to grow impatient as the standard for such devices has remained steady at 60Hz. Such a refresh rate is less than desirable for viewing movies or playing video games. A speed-up for such devices has been held back by the transition to organic light-emitting diodes (OLEDs)—they provide more natural coloring than LCDs but unfortunately, they also run slower. But that appears to be changing with the announcement by Samsung.

As part of their announcement, representatives for the company claimed that the 90Hz OLEDs will provide very nearly the same visual experience as 120Hz LCDs. They further claimed that the new 90Hz OLED refresh rate made their screens ten times faster than anything currently on the market. In comparing the new OLEDs to LCDs, side by side they found that blur length as a picture was dragged, was approximately 0.9mm for the new OLED screens and 1mm for LCDs. They also announced that the new screens will begin appearing in laptops made by "several global IT companies" this year. To back up that claim, they announced that the company will begin producing the screens in "very large quantities," as soon as production begins in March. Initially, only 14-inch screens are going to be made, and laptops that use them will got to have higher spec graphics cards to run at the upper rate.

In introducing the new screens, representatives for the company claimed that their goal was to introduce a major shift in the video screen market—toward higher refresh rates and a better viewing experience for consumers. They noted that they believe that consumers will warm to the new screens very quickly, making them willing to pay extra for the faster screens and souped-up graphics cards.